In early October 2010, Canadian teenager Brittany McMillan promulgated the observance of a new commemoration called Spirit Day, the first observance of which took place on October 20, 2010, it now however takes place on October 17th. On this day people wear the color purple to show support for LGBT youth who are victims of bullying. Promoted by GLAAD, many Hollywood celebrities wore purple on this day to show their support of this cause, and many websites added a prominent purple shade to their design.
The name Spirit Day comes from the purple stripe of the Rainbow flag, whose creator Gilbert Baker defined it as “representing ‘spirit'”.
The observance was inaugurated in response to a rash of widely publicized bullying-related suicides of gay school students in 2010, including that of Tyler Clementi.